Here, it is also essential to understand that the Logo is the design that is described above, and the brand name is FEATHER WIN. If this Logo is registered, you must use the same Logo with the same violet and red color combinations whenever you are depicting the Logo. If FEATHER WIN was represented like this: You cannot choose different colors from what you registered as a trademark. If you represent the Logo in color, then you will have to use the same colors throughout. You can choose to represent the design with color or in black and white. What is a logo mark?Ī logo mark (device mark) is a graphic design or image which may or may not have wordings. As long as the spelling remains the same, once registered, I can choose to represent the word mark however I want. Nothing matters, be it the font size, the style, all caps, or not. If I choose to register it as a word mark, then only the words FEATHER WIN will be registered. Let’s say I want to register the words FEATHER WIN. Let’s take an example to understand this well. You seek protection for the words or letters. The words or letters are registered irrespective of their manner of representation. No attention is paid to the style in which the letters or words are represented, design, font size, or any other graphic feature of the words or letters. This means that only the combination of words or letters is registered. ![]() What is a word mark?Ī word mark is where you only seek to register the words or letters. When filing a trademark application, the most common dilemma is choosing a word mark or a logo trademark. There are two common kinds of trademarks: wordmarks and logo marks (device marks). Given the importance of a trademark in any business, you must be very careful when choosing your trademark. As such, it helps in building the goodwill of a business. It helps people recognize the source of the products or services they use. If a logo is too complex or busy, then its detail may be lost when it is reduced in scale.Difference between wordmark and logo markĪ trademark is a vital tool in protecting the identity of a business. Simple logos also work in large and small formats. ![]() Simple logos tend to be more memorable and will also retain their clarity when used in different design contexts. A logo should be simple so it can be easily recognized, instantly identifiable and have maximum impact. One of the main principles you want to keep in mind when designing a logo is, to keep it simple. ![]() When designing an effective logo, there are a number of factors you will want to ensure: A good logo will be simple, memorable, distinctive, appropriate, versatile, and timeless. The following are key points to consider when coming up with a design for your logo. All the most successful logos share similar qualities that make them great. ![]() However, there are a few things we can keep in mind to help us. With all the visual possibilities, how do you boil it down into one image, one icon, or one symbol to represent a product or business? That’s a lot of pressure and it can be a big challenge getting this right. After all, it’s just one small graphic, right? Because of this fact, it’s actually a big challenge.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |